Safeguard Pest Control, amidst a competitive market of 300 companies in the Sunshine Coast, partnered with On The Day Films to enhance brand visibility and trust. A tailored series of professional videos was proposed to distinguish their brand and used for awareness and engagement campaigns. 

The strategy involved leveraging YouTube’s vast search potential and creating videos designed to improve Google search visibility. Collaborating with Safeguard’s director, On The Day Films developed scripts and videos that aligned with the company’s ethos of professionalism. The result was a notable increase in web traffic, customer engagement, and a significant 38% boost in sales conversions.