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Video Trends: Industry Insights

Trends and statistics

The power of video at a glance
1 %
Social Video

More shares than text and image content combined

1 x
Digital Marketing

More likely to reach the front page of Google if it includes video

1 %

Want to see more video content from brands

A Facebook executive predicted that their platform will be all video and no text by 2021 – Quartz

YouTube is the second most popular website after Google – Alexa

Users view more than 1 billion hours of video each day on YouTube – YouTube

59% of executives say they would rather watch a video than read text – Wordstream

72% of customers would rather learn about a product or service by way of video – HubSpot

85% of consumers want to see more video content from brands – HubSpot

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text – Insivia

People are 1.5 times more likely to watch video on their mobile phones – Facebook

92% of users watching video on mobile will share it with others – Wordstream

By 2020 there will be close to 1 million minutes of video crossing the internet per second – Cisco

Video trends

Social Media

Social media posts with video have 48% more views – HubSpot

Social video generates 1200% more shares than text and image content combined – G2 Crowd

Video campaigns on LinkedIn have 50% view rates – LinkedIn

65% of people use YouTube to help them solve a problem  – Google

Facebook has over 8 billion video views per day – TechCrunch

Video promotions are now equally as popular as photo promotions on Facebook – Socialbakers

Mobile video ad spend is expected to be around 72% of the total digital ad spend this year – eMarketer

81% of businesses prefer to use Facebook for their video marketing – Buffer

Videos attract 300% more traffic and help to nurture leads – MarketingSherpa

A website is 53 times more likely to reach the front page of Google if it includes video – Insivia

Including a video on your landing page can boost your conversion rate by up to 80% – Unbounce

Nearly 50% of internet users look for videos related to a product or service before visiting a store – Hubspot

Video increases organic search traffic on a website by 157% – Conversion XL

52% of marketers say video is the type of content with the best ROI – HubSpot

64% of consumers will make a purchase after watching branded videos on social platforms – Tubular Insights

Video Marketing


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