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Case Study [Safeguard]
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Safeguard Pest Control is one of 300 pest control companies in the Sunshine Coast region.
They needed a way to stand out from their competition and grow their business. They also wanted videos to match their branding – a clean, efficient and professional service provider.
We at On The Day Films suggested a series of videos for Safeguard’s website and YouTube channel (the second largest search engine), that could be used for both awareness and engagement (email) campaigns.
We knew that videos are more likely to help website pages appear in Google Searches as well as giving the videos opportunity to appear on Google via Youtube.
We worked with Daniel Hickey, Director of Safeguard Pest Control, to write the scripts, shoot and edit so the videos were just right for his business.
Safeguard Pest Control’s web traffic went up to 7,000 visits per month.
Customers were lining up to buy (warm leads equaled easier sales conversions).
Client relationship building was faster because clients loved when the experts from the videos turn up to their houses.
Sales conversions went up by 38%.
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